Rahul Shetty
Business Consultant
A 'By-the-Book' guy,
with a pinch of Jugaad.
Experienced Business Consultant actively looking to empower small & medium scale enterprises in order to streamline business processes and improve operational efficiency, by analyzing, implementing and evaluating business projects/processes to meet performance expectations utilizing core competencies and key skills.
Experience
March 2019 – present
Home Interior Solution Provider
-
Responsible for conceptualising and launching a customised end-to-end home interior solution provider that creates the home that one has always dreamt of.
-
From conducting primary market research, creating the brand key, setting up business processes, and deciding business locations, to continual marketing consulting; these were some of the tasks undertaken.
-
The interior solution provider space, with a market size ranging between ₹1,45,670 Cr. to ₹2,18,505 Cr.; and a CAGR of >7% over the next 5 years. I couldn’t resist the opportunity to establish SpaceUP in this ever-growing market.
Retail
-
Responsible for entirely managing a Furniture Retail Organization, responsibilities included operations, expansion, and sales. Along with setting SOPs and policies.
-
Issues faced by the business prior to the engagement were the product portfolio, the target audience, distribution channels, and overall brand image, i.e., being considered as an unorganized player and the missing ‘wow factor’ that would delight any individual who has had an engagement with the brand.
-
Post the engagement, the brand has maximized its horizons by going digital, with its state-of-the-art e-commerce website. The brand's offerings can also be found on leading e-commerce marketplaces like Amazon
-
The brand started off as a single store and now has 6 outlets in prime locations in Hyderabad with a vision to add 2 outlets each year. In terms of bottom-line growth, there has been an increase which is well above the industry growth rate.
Real Estate
-
Responsible for creating a go-to-market strategy for a luxury real estate project in a tier-2 city in AP. The project also included streamlining the sales process, creating an enticing incentive plan and partnering up with various agencies & vendors to bring to life the GTM strategy.
-
In addition to the above, created a measurable digital strategy for a real estate company in Hyderabad.
Miscellaneous
Worked on marketing and branding pitches for clients in the following industries
-
Electric Vehicles
-
Fashion Retail (Men & Women)
-
Healthcare
May 2018 – Dec 2018
Think Ventures Business Services
Associate Consultant Hyderabad, India
Specialization: Digital Transformation (DX)
Industry Experience
Healthcare
-
Closely worked with a leading healthcare brand in Hyderabad, in acquiring a children's and women's speciality hospital. Notable contributions to the project are due diligence and asset valuation.
-
Due to an impressive turnaround in operations within 14 months, the children's and women's hospital was acquired by another major player in the healthcare industry at a 400% higher cost than the initial acquisition.
Rental
-
Worked on the Strategy Map intended to open new avenues to increase sales for rental laptops.
-
Successfully opened 3 untapped channels to improve laptop rentals, which motivated the client to award us the strategy project for the other verticals.
Technology
-
Enabled a Smart Bot company to successfully partner with Digital Marketing, Website Maintenance firms along with training institutes to increase their user base.
-
Research on the price and the features was also conducted, where a Freemium model was proposed and implemented.
March 2016 – April 2018
Think Digital Marketing Solutions LLP
Brand Manager
Digital Marketing/ Business Development/ Projects
Hyderabad, India
Detailed Role:
Project Manager
-
Conceptualised and implemented a streamlined process for designing and developing a Website/Mobile Application tailor-made to fit the Client's needs.
-
Budgeting and allocating resources to ensure optimal utilisation, which also included setting and meeting timelines.
-
The primary point of contact for the Client and the key link between the Management, and the internal teams.
Digital Marketing Lead
-
Managed a team of 7 Digital Marketers and 3 Designers who have collectively worked on 25+ clients in the Food & Beverage, Health & Wellness, Education, Sports Institute, Fashion Retail, and Jewellery Industries.
-
Campaign Strategy, Execution, Lead Generation and Client Servicing were among the primary roles.
Business Development Manager.
-
Worked on potential prospect profiling as a part of the business development activities.
-
Conceptualization and creation proposals, and pitched them to prospects and on-boarded clients with a success rate of above 40%; owing to persistent follow-ups.
Industry Experience:
Manufacturing (B2B)
-
Responsible for setting up the digital presence of a pipe manufacturing firm based in Hyderabad to expand its geographical boundaries. The digital transformation empowered the brand to secure at least 7 international projects.
Real Estate (B2C)
-
Digitally empowered a brand in this industry by creating a customer-centric website for an upcoming property on the outskirts of Hyderabad.
-
The promotions were via Social Media, Search Engines and offline promotions; which enabled the sale of 5 apartments with an average ticket value of 15 lakhs. Their overall investment in digital activities was 5 Lakhs.
Food & Beverage
-
Conceptualised a Cafe from scratch and helped rebrand a reputed nightclub in Hyderabad.
-
The branding was followed by extensive online and offline promotions amongst its audience to enable maximum walk-ins.
Similar experiences in Health & Wellness, Education & Fashion Retail have enabled me to improve my knowledge and expertise in these fields.
CONTACT ME
